Do you know what to do if your Amazon seller account gets suspended?

Your worst nightmare just hit—Amazon suspended your account. The reason? Late shipments above the tolerated four percent threshold. Your knee jerk reaction might be to fire off a series of emails or phone calls to seller support. Don’t—this will do nothing to help...

Given the vast number of suspended sellers that we hear from on a continual basis, you can imagine how many Plans of Action (POAs) we read through.  Unfortunately, many sellers have already written and sent in a POA (or two) before we hear from them. Their POAs often...

Sellers face a lot of unanswered questions when attempting to appeal their account suspensions.  When Seller Performance rejects a Plan of Action (POA), often there’s no information in their denial messaging to indicate why.  At times, they simply resend the original...

Don’t believe that appealing immediately means you get back to selling faster... I’ve seen suspended Amazon sellers dive straight into writing convoluted appeals that no one at Amazon will read.  Many were difficult, if not impossible, to understand. And I knew full...

Working on Seller Performance teams at Amazon used to mean handling numerous escalations for account reinstatement. Up until a few years ago, sellers who sent an email to [email protected] had a certified investigator like me assess it first. I then provided a full...

We continue to see more Amazon account suspensions for Price Gouging/ Fair Price Policy violations. Along with them, we’ve seen large samples of POAs from sellers trying to get reinstated.  Some see immediate rejections for non-viable Plans. Others are...

“If we do not receive the requested information within 17 days, or after two unsuccessful appeals (whichever occurs sooner), your account will be permanently deactivated.

Failure to successfully appeal this decision may result in us permanently withholding any payments to you and any FBA inventory of the items that caused “inauthentic” complaints may be destroyed at your expense.”

Step one if your Amazon seller account gets suspended: Decide on your reinstatement approach from the beginning. Don’t resort to “making it up as you go along” or change your mind constantly about who you want to handle your case, and how you want it handled. You have...