You know what’s better than getting your listing or account reinstated? Not getting suspended in the first place! We see so many sellers investing time and money into advertising, listing optimization, and review collection, without really allocating any resources to...
Despite what the Seller Forums may lead you to believe, “emailing Jeff” isn’t what it used to be. Jeff doesn’t review appeal emails and/or complaints from sellers anymore or add a “?” before delegating to VPs, Seller Performance managers or anyone else. Jeff’s...
When I worked for Amazon I regularly worked on Amazon escalations that had been sent to Jeff. He reviewed these emails and sometimes famously added a “?” before delegating them down to Seller Performance teams. It became known as a “Bezos escalation” internally, and...
Prime Day, July 12-13, is right around the corner! This is the perfect time to refresh on a few key things so you can prevent a catastrophe on a day you’d prefer to focus on a revenue spike. Buyers have already proven their loyalty to the concept of a major summer...
Amazon long ago tired of buyer complaints pertaining to inauthentic items, safety concerns, and item quality or condition complaints. They profess to have a “customer obsession” and demand the highest standards from their marketplace sellers, whether you’re a private...
