It’s no secret that the ‘Best Seller’ badge has been a coveted award for Amazon sellers. But what does it take to achieve this important milestone? Well, in 2021…
The rules have changed! To beat out your competitors and succeed as an entrepreneur on Amazon you need more than just great products. You’ll also have to adopt new strategies if you want people talking about YOUR brand, not another brand.
The odds of getting and keeping “Best Seller”
Best sellers in certain categories change constantly since Amazon’s algorithm updates best seller rank every hour. The good news is that getting “Best Seller” status isn’t that difficult to accomplish in some categories. The bad news is that keeping it can be challenging. If someone stronger enters your category, it’s essential to be ready to defend your position.
Necessary optimization for a position defense
High ranking on search result pages increase the chances of driving more traffic to your product listing, of course. Consumers view the “Best Seller” badge as proof of your product’s quality. This social proof naturally leads to better conversions, which is when the Amazon flywheel really starts to kick in.
As shown on the graph, “Best Seller” changes sellers’ results dramatically.
Keywords are the basis of SEO on Amazon. Irrelevant keywords won’t drive traffic to the product buyers search for, and that’s where you could be missing sales. So, here is what parts of the listing must include relevant and near-relevant keywords:
- Highly relevant keywords – front-end (product’s title, description, bullet points)
- Near-relevant keywords* – backend
*Near-relevant keywords are misspellings, keywords that are distantly related to the product, etc.
Sellers can research keywords through the Amazon search bar. It helps keep up with the newest searches just as free or paid keywords research tools do.
– Attractive pricing, coupon, crossed-out price
Choosing the lowest price isn’t always the best strategy. Your price should be competitive. Amazon provides sellers with other price-point marketing tools like crossed-out prices and coupons. Listings with crossed-out prices and coupons interest buyers much more than listings without them.
– High-quality pictures and video
Only sellers with a high conversion rate achieve “Best Seller” Badge. The conversion rate will grow if buyers believe in the excellent product quality, and they can usually see it on the product’s pictures or video. That is why sellers have to invest in video and image creation. This investment will pay off very quickly.
Lifestyle video increases the conversion rate as well.
– Title, description, and bullets
Confusing description content won’t help sell your products. Your product detail page needs to be clear, to the point, and easy to grasp. Highlighting benefits rather than features will help convert viewers into buyers.
No time for relaxing
Amazon is growing and changing every day. As a seller, you can’t afford to stop researching new keywords or optimizing your product listings. Otherwise, your competitors will overtake you. This work isn’t simple. Sellers that sell multiple products on Amazon need help with optimization. Experts can save sellers’ time and ease the nerves that come with being a seller on Amazon.
The“Best Seller” Badge is an important prize to fight for, and there is no better time to start fighting for it than now.
About the author
Amazon Advertising expert, founder and CEO at Profit Whales, full-service marketing agency for Amazon brands, that accelerates sales growth using ON & OFF Amazon traffic to give them an edge over competitors and diversify the revenue streams while increasing the business evaluation.