Great talks from our Amazon Experts
I spoke about taking your account protection needs to the next level by developing standard operating procedures to regularly review your account, building stronger relationships with both Category and Marketplace Growth team managers. Setting up regular account reviews helps to show Amazon that you’re proactively identifying potential problems and honing your correspondence with performance and policy teams. Reduced friction during the appeals process means money, and the sales you miss while you go in circles comes in handy later on when you want to buy more inventory for peak periods!
showed sellers how to build your engagement with each customer and charted the growth for every successful seller from your first big product launch to the next several after that. Bernie is invited to contribute and give feedback quite often when Amazon rolls out new seller initiatives, so he’s clearly doing something right in Amazonland!
nailed down how you can use video to keep Amazon buyer eyeballs focused on your brand long enough to generate meaningful sales increases, and how you can use video to attract new demographics to your products. If you’re not using video to build your brand, you should be.
Our legal experts
gave actionable legal advice on how to keep potential threats at bay, whether they are resellers of other brands, or protecting their own brand. How do you evaluate a legal problem the right way? Are patent infringement claims the new avenue of attack against both kinds of sellers?
Several Seller Velocity speakers covered the best ways to grow accounts while defending them against such threats, and of course, how to keep Amazon happy at the same time. This is what the Seller Velocity Conference was all about, and what we’ll include for future events.
covered logistics and order fulfillment solutions, and how they vary from one type of seller account to the next. Jamin is heading to IRCE next month in Chicago if you want to hear more about his work at AICommerce.
Get Access to All Seller Velocity Conference Recordings
Couldn’t make it to NYC? This is your Virtual Pass to get actionable advice from our experts.
- Amazon for Advanced Sellers- Effective Communication Strategies with Chris McCabe
- Driving Growth through Fulfillment Strategies with Jamin Arvig
- 6-Figures to 8-Figures: Optimizing Your Private Label Business with Bernie Thompson
- Comply or Fight? The Tax Threat from the States with Paul Rafelson and Tim Nelson
- Legal Panel: How to Respond to Infringement Claims the Right Way with Vern Francissen and Casey Vaughn
- Video Persuasion with Rick Cesari
- Ask Me Anything Panel with all speakers
What Our Speakers had to say about the Seller Velocity Conference
What did my co-host Bernie say when I asked him, “Well, Bernie, how did it go for you?”
I second that. I think it does make a difference to be able to meet with a seller in -person to discuss the particulars of their situation. I found that to be the case in the 1:1 consults I did during the conference, and also during the networking session before the talks began.
Sponsors Urtasker and NAS Momentum Insurance provided solid information on how their services help sellers cope with the heavy -duty requirements of an Amazon business.
Every Amazon sellers knows the significant attention Amazon account demands, and you don’t want your staff stretched to the breaking point, where mistakes might happen. Urtasker understands that experienced virtual support has become a vital piece to the puzzle to the operations of many a seller.
Suspension insurance is a core topic at any conference nowadays for a good reason, Amazon sellers need to prepare for that rainy day when the performance or policy teams take the worst action possible on an account. Has each seller considered the financial ramifications of a suspension? We were fortunate to have Momentum sponsor us and answering questions on insurance policies, the ultimate safety net.
What did attendees have to say?
I asked seller Rob Wray of Whitebox his general impressions of the conference after it was over.
Another voice from Seller Velocity, Oscar Vela, an attendee from Texas,