by Andrew Maff, BlueTuskr.
Amazon is a search engine, first and foremost. People type keywords into Amazon search to find products. That said, ranking on Amazon isn’t easy. You can’t just create a product listing and expect it to be found.
It would help if you optimized your product listing so that your product shows up above the competition when potential customers search for relevant keywords. This article will explain everything you need to know about search ranking on Amazon with SEO.
We’ll cover keyword strategy, advanced keyword research tactics, and link-building strategies that are proven to help you compete more effectively on this platform.
Keyword Research For Amazon SEO
Amazon keyword research is the foundation for any effective SEO strategy.If you don’t start with the right keywords, you’re fighting an uphill battle.
The key to effective keyword research is knowing your competition. You need to pick keywords that your competitors aren’t going after. If you’re trying to rank for too competitive keywords, you’ll never see a good ROI on your Amazon SEO investment.
You also want to make sure that your keywords are relevant to the product you’re selling. You don’t want to be ranking for keywords that don’t apply to your product. That is a sign of an ineffective keyword strategy that will only lead to frustration.
Identifying The Right Keywords
Not all keywords are created equal. Of course, some keywords have a lot of potential to bring in traffic and sales, and others don’t. The first step in picking keywords for your Amazon SEO is to determine which.
To do this, use a keyword research tool like SEMrush or KeywordSpy. You can also use Amazon’s built-in keyword tool, although we recommend the above tools over Amazon’s keyword tool.
When you’re picking keywords for your Amazon SEO, you want to find ones that have:
Low competition keywords are going to be your bread and butter. Ranking factors on Amazon are different than on Google, but one thing that remains the same is that it’s easier to rank for low competition keywords.
When it comes to Search Engine Optimization, competition is based on two factors:
- The number of people bidding on the keyword in Google AdWords
- The number of results returned for that keyword in Google
You want to find keywords with low competition in both of these areas. That will indicate that it’s a keyword you can rank for without too much difficulty.
High Search Volume
You want to get as many visitors as possible from this keyword. These are the keywords that people are searching for on Amazon.
Search engines are all about giving the user what they want, so you must ensure your keywords align with what people are searching for.
Relevance To Your Product
Your keywords need to be relevant to your product. If they’re not, you will have a hard time ranking for them, and get a lot of unqualified traffic.
If you pick a keyword that has nothing to do with your selling product, it won’t help you rank higher.
Advanced Amazon SEO Strategies
Once you’ve done keyword research, you can start working on advanced Amazon SEO strategies to help rank your product more effectively on Amazon.
Backlinks point to your website (or product page on Amazon). They are a big factor in determining how high your product ranks in Amazon search results. Backlinks signify to Amazon that your content is relevant, valuable, and trustworthy.
That’s why a high-quality backlink can be extremely helpful for Amazon SEO. If a website gets a lot of traffic links to your product, you’ll see a big jump in your click-through rate (CTR) from Amazon search results and a corresponding increase in sales.
Define Your SEO Strategy
Before getting too far into Amazon SEO, you need to sit down and think about your overall SEO strategy. This is the plan that you’ll be following to rank higher on Amazon in the long run.
It would be best if you had a clear idea of how long it will take to see results, what those results will be, and how much your Amazon SEO strategy will cost.
The last thing you want is to invest in Amazon SEO and not see a return. To help with this, it’s a good idea to break down your SEO strategy into stages.
Start building backlinks to your product page. You can do this manually or hire someone to do it for you. Be careful not to go overboard, as this could get you in trouble with Amazon.
Using The Right Keywords
Ensure you’re using the keywords you picked in your product title, bullet points, and description. But, again, be careful not to overdo it, or you could get slapped with a penalty from Amazon.
Backend keywords are those you include in your product listing that people can’t see. Amazon uses these keywords to help them understand your product and determine which search results to show it for.
Increase Ad Spend
As sales and traffic from Amazon increase, up your ad spend. If you’re ranking higher on Amazon, you’ll also see an increase in sales from your organic traffic. So, you can afford to spend a little more on ads.
Amazon SEO Tips to Rank Higher
Optimizing Your Product Listings
One of the most important aspects of Amazon SEO is optimizing your product listings. Your product listing appears in Amazon search results and is how customers find your product.
Amazon SEO tools are available to help you with keyword research and track your search rankings. They can also help you optimize your product listing.
Enhanced brand content is available to Amazon Brand Registry members. It allows you to add additional text and images to your product listing, giving you more space to highlight your product’s features and benefits.
Use Keyword-Rich Titles
When creating your listing, use keywords that accurately describe your product. This will help potential customers find your listing when they search for relevant terms on Amazon.
Optimize Your Product Description
In addition to including relevant keywords, your product description should be clear and concise. Be sure to highlight the features and benefits of your product, and avoid using excessive keywords or “fluff” in your product descriptions.
Use High-Quality Product Images
Make sure to use clear, high-quality images of your product. Customers want to see what they’re buying, so don’t skimp on the quality of your product photos.
Avoid Keyword Stuffing
Cramming your keywords into your content as much as possible in an attempt to rank higher for those keywords is considered black hat SEO and is not something you want to do. Not only will it not help you rank higher, but it could get you banned from Amazon.
Leverage Customer Reviews
Customer reviews can be extremely helpful in boosting your listing’s ranking. Be sure to encourage customers to leave reviews and respond to both positive reviews and negative feedback in a professional manner.
Stay Active On Amazon Forums
Amazon forums are a great way to connect with potential customers and build your brand presence. Make sure to participate in relevant discussions and offer helpful information when possible.
Link Building For Amazon SEO
The best links for Amazon Search Engine Optimization are those that are naturally built. That said, you can’t just ask all your customers to link back to your Amazon product page.
Amazon is very strict about any kind of manipulation, including paid links. There are, however, a few ways to get links from trustworthy sources that can help you rank higher on Amazon.
Guest posting is a great way to get a link back to your product page. You’ll want to pick a site with a good amount of traffic. You can also offer to write a guest post for that site. Be careful not to overdo it, though. You don’t want to come off as spammy.
Posting on social media can help you get a link back to your product page. Just be careful not to spam your followers. Posting on social media regularly can help, but if you post your link too often, you’ll annoy your followers, and they won’t want to click on it anymore.
Customer reviews can help boost your ranking. But did you know that you can also get a link from your customer reviews? Amazon allows customers to leave links to their websites in their reviews.
Of course, you can’t just ask your customers to leave a link to your product page. But if you have a good product, there’s a good chance they’ll leave a link to their website or blog in their review.
This is a great way to get high-quality links from trusted sources. And the best part is, you didn’t even have to ask for them.
Worth Mentioning Words: Synonyms, Misspellings, And Keywords With High Demand
As you’re doing your keyword research, you might come across certain keywords that are worth exploring. You don’t want to ignore these keywords; they could be worth a lot of extra sales.
There are two types of keywords you should be exploring: misspellings and synonyms.
Misspellings occur when a customer types in your product name but with a different spelling. These are usually due to typing mistakes.
Synonyms occur when customers use different words to describe what they’re looking for. For example, if you’re selling a dog leash, someone might search for “leash,” “string,” or “controlling device for dogs.”
Amazon is a search engine. That’s the first step to ranking higher on Amazon with SEO. The second step is to optimize your product listing so that your product shows up above the competition when potential customers search for keywords related to what you sell.
There are many different ways to rank higher on Amazon with SEO. You can optimize your product listing, build backlinks, and explore outside options like guest posting or social media. Once you rank higher, you’ll get more traffic and sales from Amazon.
By following these tips, you can optimize your listings and rank higher in Amazon’s search results. This will help you get more product exposure and drive more sales.
CEO at BlueTuskr
As a marketing expert with over 15 years of experience in e-commerce, Andrew Maffetone (Maff) has not only owned and managed multiple marketing companies in the e-commerce space but has also worked in-house at multiple online selling companies, driving brands to new heights.
With his knowledge of marketing and business strategy, love for staying ahead of the curve, and ability to execute effective marketing solutions, he created BlueTuskr, a team of specialized experts dedicated to the growth and success of e-commerce sellers.