Throughout this year, Amazon has increasingly tightened its compliance procedures. Understanding the essentials of supply chain documentation emerged as a critical aspect of account health management on Amazon. Amazon’s willingness (or not) to accept invoices for products sold on their site has turned into a crucial necessity for every seller who is looking to avoid ASIN or account-level suspensions.
The Enigma of Amazon’s RejectionsAmazon’s knee-jerk, automated-sounding messages often lead to baffling rejections of a seller’s comprehensive documentation. While these automated processes offer Amazon the benefits of speed and scalability, they also create nonsensical listing investigations that hurt sellers.
The Importance of sending in Accurate InvoicesAccurate invoices play a pivotal role in establishing the legitimacy of a seller’s supply chain. Since Amazon places a high premium on the integrity of supplier info, sellers must ensure that their documentation aligns with the platform’s stringent requirements. Key components to consider while preparing invoices include:
- Correct Information: Meticulous attention to detail is essential when preparing invoices. Sellers must ensure that the invoices are addressed to the right entity and precisely match all information registered in their Seller Central account. Even minor discrepancies in company name, item quantities, or contact info will lead to outright rejections. While entirely avoidable and always frustrating, these disruptions frequently occur to a seller’s business operations.
- Supplier Contact Information: Invoices should include the direct contact person’s name, title, phone number, and email address. This enables Amazon’s investigators to verify the authenticity of the supplier and fosters an environment of trust between sellers and the platform.
- Product Identifiers: Invoices should contain Universal Product Codes (UPCs) or other Global Trade Item Numbers (GTINs) to enable easy and accurate identification of the products sold. By including these identifiers, the odds are that policy teams will accept the invoices.
- Verify Supply Chain: Sellers must ensure they can effectively trace the entire supply chain, from their supplier back to the brand owner. This not only streamlines an investigator’s review process but also safeguards against potential complications in the future, just in case Amazon thinks that you were asked for “more information” but failed to provide it.