Laura McCaul, Sponsored Profit. Amazon Advertising is the most effective direct marketing channel for Amazon sellers but if you’ve been selling on Amazon for more than 5 minutes you’ll know it can be a somewhat of a mysterious process. It’s no secret that Amazon is...
In the first part of this two-part series, we addressed product safety warnings and inauthentic complaints left by buyers. If you’ve been tripped up by one of the increasingly common safety complaints, leading to an ASIN suspension, our second part details how to...
Recent advances in artificial intelligence, machine learning and data-modeling have led directly to many noteworthy benefits for both ecommerce sellers and consumers. However, there are a few specific areas in which these pragmatic innovations have created...
By Ellen Sipp-Paris, eComEngine Nowadays, it seems like every move Amazon makes ends up being a major news story. For the past few years, much of that attention has been focused on the marketplace’s fake review problem. Product reviews are being scrutinized like never...
by Katy Luxem, Ecommerce Nurse Selling on Amazon has evolved massively over the years, from retail arbitrage-heavy listings to fake Chinese products, to the dawn of Amazon’s own-brand items. No program demonstrates these changes more than the Amazon Brand Registry....
by Andrew Maff, BlueTuskr. Amazon is a search engine, first and foremost. People type keywords into Amazon search to find products. That said, ranking on Amazon isn’t easy. You can’t just create a product listing and expect it to be found. It would help if you...
