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Seller Performance Solutions Podcast

We help Amazon Sellers protect (and save!) their Amazon business. 

About The Podcast

This is the definitive podcast for Amazon Sellers that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe.

Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns.

We help Amazon sellers better understand the inner workings of the team I worked on at Amazon, and cope with account and listing suspensions.

We answer questions like:

How does Seller Performance investigate a seller before taking them down? What do they need to see in an appeal, to reactivate the account for future selling? What are common mistakes that sellers make trying to get reinstated on Amazon?

Leah McHugh

Leah McHugh

Co-Host

Chris McCabe

Chris McCabe

Co-Host

New Episodes Weekly

Every Thursday @ 11am

Want to Be a Guest?

Come On the Show

Most Recent Episode

Avoiding Last-Minute Listing Takedowns Ahead of Prime Day

Season 1, Episode 147 Avoiding Last-Minute Listing Takedowns Ahead of Prime Day As Prime Day approaches, the spotlight intensifies on seller performance and compliance. This time of year often reveals significant trends in listing violations, ASIN reviews, and...

Navigating Prime Day with Andrew Morgans

Season 1, Episode 145 Navigating Prime Day with Andrew Morgans During high-stakes events like Prime Day, preparation and strategy are essential for success. In this episode, Chris McCabe and Andrew Morgans of Marknology delve into the complexities of navigating Prime...

Transforming Amazon Sellers into Brand Leaders

Season 1, Episode 144 Transforming Amazon Sellers into Brand Leaders In the fast-paced world of ecommerce, transitioning from being an Amazon seller to establishing a strong, recognizable brand is key to long-term success. In this episode, Chris McCabe speaks with...

Optimizing Amazon Communication for Prime Day

Season 1, Episode 143 Optimizing Amazon Communication for Prime Day Prime Day is a high-stakes event for Amazon sellers, requiring meticulous preparation and effective communication strategies to ensure smooth operations. Proper communication can be the difference...

Ensure Your Amazon Account is Prime Day Ready

Season 1, Episode 142 Ensure Your Amazon Account is Prime Day Ready As Prime Day approaches, it's crucial for sellers to navigate potential pitfalls, compliance issues, and unexpected challenges. In this episode, Chris McCabe and Leah McHugh discuss the critical...

Don’t let products you don’t sell get you in trouble

Season 1, Episode 141 Don't let products you don't sell get you in trouble Amazon sellers constantly strive to maintain a competitive edge while adhering to the platform's rigorous compliance standards. One prevalent issue in this dynamic environment is the misuse and...

Reinstating Variation Misuse Suspensions without a Plan of Action

Season 1, Episode 139 Reinstating Variation Misuse Suspensions without a Plan of Action Recent trends have shown a significant increase in suspensions for Amazon sellers due to ASIN creation abuse and variation misuse. This heightened scrutiny by Amazon aims to...

If you can’t dispute, you can’t reinstate

Season 1, Episode 138 If you can't dispute, you can't reinstate Recently, there's been a significant uptick in suspensions on Amazon due to ASIN creation misuse, notably without the option for sellers to submit a plan of action, only allowing for disputes if Amazon...

Navigating Price Changes on Amazon with AZSellerKit

Season 1, Episode 137 Navigating Price Changes on Amazon with AZSellerKit In the competitive world of Amazon selling, pricing strategies emerge as a critical factor that can significantly influence a seller's success. Companies like AZSellerKit are leading the way in...

How to Fix Variations Not Merging Reviews

Season 1, Episode 136 How to Fix Variations Not Merging Reviews Amazon sellers are constantly navigating through a maze of challenges to ensure their products stand out on the platform. One issue consistently resurfaces to perplex and frustrate sellers: ASIN variation...

The People vs AI

Season 1, Episode 135 The People vs AI As online marketplaces evolve, the reliance on automated systems for compliance and product listing management has grown exponentially. Yet, this technological advance brings its own set of challenges. Sellers find themselves at...

Takeways from Prosper 2024

Season 1, Episode 134 Takeways from Prosper 2024 The Prosper Show 2024 in Las Vegas served as a melting pot for Amazon sellers, brand owners, and industry experts, coming together to exchange knowledge, strategies, and experiences in navigating the Amazon marketplace....

How to Dispute Restricted Products with Seller Performance

Season 1, Episode 133 How to Dispute Restricted Products with Seller Performance Compliance on Amazon has always been a challenge. But lately, sellers are facing a new trend: restricted product suspensions morphing into full-blown account suspensions, leaving many...

You aren’t authorized to sell your own brand

Season 1, Episode 132 You aren't authorized to sell your own brand Amazon sellers are encountering an increasing array of challenges when it comes to listing and selling their own products. A rising trend has been observed where sellers, despite being brand owners,...

When Amazon Sellers Should be Scared

Season 1, Episode 131 When Amazon Sellers Should be Scared It's time to debunk the prevalent myth of effortless success on Amazon. The misleading allure of quick gains can often overshadow the importance of building a sustainable and compliant business. The truth is,...

Do Your Job

Season 1, Episode 130 Do Your Job One pressing issue currently surfacing is the increased difficulty in dealing with account health services. Many sellers have expressed frustration, highlighting a trend of receiving unhelpful, conflicting, or even rude responses from...

Consultants Make Mistakes Too

Season 1, Episode 129 Consultants Make Mistakes Too Recently, there has been a growing concern over the mistakes made by consultants in the Amazon space, leading to significant financial losses, wasted time, and increased difficulties in resolving issues. In this...

Losing the Buy Box to Wrong Competitive External Prices

Season 1, Episode 128 Losing the Buy Box to Wrong Competitive External Prices  The start of 2024 has brought to light an intriguing issue for Amazon sellers: the flawed operation of Amazon's pricing algorithms. These algorithms, originally designed to match products...

Important Updates for 2024

Season 1, Episode 127 Important Updates for 2024 As we begin 2024, we look back on the most popular topics discussed in the last year. Amazon experts Leah McHugh and Chris McCabe provide important updates for sellers and predict what they can expect to see this year....

When AI Goes Wrong

Season 1, Episode 126 When Amazon AI goes Wrong The increasing reliance on artificial intelligence (AI) by major platforms like Amazon has introduced a series of complications, particularly in product categorization and compliance. In this episode, Chris and Leah...

Reporting Abusive ASIN Merges

Season 1, Episode 125 Reporting Abusive ASIN Merges ASIN merges, a technique initially used for legitimate catalog management, have evolved into a tactic used to manipulate product listings. In this episode, Chris & Leah unravel the intricacies of ASIN merges,...

What do you do When Amazon Forgets that you’re Reinstated?

Season 1, Episode 124 What do you do when Amazon Forgets that you're Reinstated? In this chaotic final quarter of 2023, sellers are facing an unprecedented challenge with immediate resuspensions following reinstatements. Despite being recently reinstated, many wake up...

The Consequences of Bad Legal Advice

Season 1, Episode 123 The Consequences of Bad Legal AdviceThe legalities of the Amazon marketplace are perplexing and have become increasingly challenging for sellers to navigate. In this episode, Chris and Leah discuss the nuances of Amazon’s policies, the risks of...

Why is my product flagged as a pesticide?

Season 1, Episode 122 Why is my product flagged as a pesticide?There’s a lot of confusion around the seller community and in the general public about what exactly a pesticide is. Most people tend to think of chemical pesticides, but those are not the only types of...

Submitting Amazon’s Appeal Form Can Hurt Your Account

Season 1, Episode 120 Submitting Amazon's Appeal Form Can Hurt Your AccountWhen engaging with Amazon's Seller Performance team, sellers must tread carefully. One pitfall many fall into is the checkbox appeals. While these forms might seem like a quick fix for sellers...

Questions you need to ask before using Supply Chain by Amazon

Season 1, Episode 119 Questions you need to ask before using Supply Chain by AmazonAmazon has recently introduced a service called "Supply Chain by Amazon." The program is Amazon's expansion into the logistics sector, aiming to provide more comprehensive warehousing...

Please provide Evidence that you did not Violate Policy

Season 1, Episode 118 Please provide Evidence that you did not Violate PolicyOne of the pressing concerns for sellers in the Amazon ecosystem is the nuanced policy enforcement trends, especially in a peak selling season like Q4. In this episode, Chris and Leah McHugh...

Navigating Amazon Misinformation & Understanding Policy Compliance

Season 1, Episode 116  Navigating Amazon Misinformation & Understanding Policy Compliance It's essential for Amazon sellers to understand the risks of following misguided or outdated advice. In this episode Chris and Leah unravel the enigma of advice from various...

Why Optimization Hacks Don’t Work, and What you Should do Instead

Season 1, Episode 116  Optimization Hacks Don’t Work, and What you Should do Instead Prime Day is a highly anticipated event for Amazon sellers, but it's essential to approach it strategically to ensure long-term success on the platform. In this episode, Chris and...

The FTC says Amazon is a Monopoly- What that Means for Sellers

Season 1, Episode 115 The FTC says Amazon is a Monopoly- What that Means for Sellers Yesterday the FTC along with 17 states initiated a lawsuit against Amazon, accusing the e-commerce giant of exploiting its marketplace dominance to artificially raise prices both on...

Preparing for Peak Season with Uncapped

Season 1, Episode 113 Preparing for Peak Season with Uncapped The topic of accessing funds is crucial, especially as many sellers are gearing up for the bustling Q4 and the upcoming Prime Day. In this episode, Leah and Piotr discuss the secrets to maintaining...

Dealing with Attacks as we head into Q4

Season 1, Episode 113 Dealing with Attacks as we head into Q4 Q4 in the ecommerce world is a period of intense competition, especially on the Amazon marketplace. With increased sales opportunities, it's also the time where brands face a heightened risk of attacks from...

Relisting is Not an Option

Season 1, Episode 111 Relisting is Not an Option Strategies to boost sales and maintain product visibility are constantly evolving on Amazon, but there's been a concerning trend of consultants offering to relist suspended listings under the guise of reinstatement....

What Is and Isn’t an Escalation?

Season 1, Episode 110 What Is and Isn't a Escalation? One of the most critical aspects of handling Amazon seller performance challenges is escalations. It's your best bet at resolution when Amazon's teams aren't reviewing your appeal or issue properly. In this...

Don’t Leave Money on the Table with Yoni Mazor

Season 1, Episode 109 Don’t Leave Money on the Table with Yoni Mazor Gone are the days of quick hacks and shortcuts. Today, it's all about crafting a unique and differentiated experience that resonates with your target audience. Yoni Mazor joins Leah and Chris to...

You’re Only as Good as Your Worst Supplier

Season 1, Episode 108 You're Only as Good as Your Worst Supplier A wave of Amazon sellers have been suspended from the platform for unintentionally selling stolen goods. The sellers in question were unaware of their suppliers' illicit activities. In this episode Chris...

New Rules for Reviews

Season 1, Episode 107 New Rules for Reviews The recent FTC announcement proposed rules that aim to eliminate practices such as fake reviews, review hijacking, buying positive or negative reviews, and illegal review suppression. While some of these practices are...

Protect Yourself for Prime Day

Season 1, Episode 106 Protect Yourself For Prime Day Prime day is right around the corner, which means Amazon sellers need to be preparing themselves for the worst. In this episode, Chris and Leah delve into the crucial aspects of safeguarding your listings and...

Don’t Keep Waiting for Amazon Teams to Get Back to You

Season 1, Episode 105 Don't Keep Waiting for Amazon Teams to Get Back to You Many sellers have been told to wait for a response from Amazon, but waiting indefinitely may not be the best strategy. It's important to be proactive and ensure your concerns are addressed...

Should you Give Amazon your Manufacturer Info?

Season 1, Episode 104 Should you Give Amazon your Manufacturer Info? Amazon's requirements can often perplex sellers, and one common area of confusion lies in the sharing of manufacturer information. In this episode, Chris and Leah delve into what information Amazon...

What You Need on Your Invoices

Season 1, Episode 103 What You Need on Your Invoices Invoice verification can be tricky business on Amazon. In this episode, Leah and Chris discuss the challenges faced by sellers when presenting invoices to Amazon and the mysterious knee-jerk rejections that leave...

Just Because You Can, Doesn’t Mean You Should

Season 1, Episode 102 Just Because you Can Doesn't Mean you Should In the fast-paced world of e-commerce, it's easy to get caught up in the desire for quick success and immediate results. Shortcuts or hacks that promise to boost sales or game the system are rampant....

INFORM Consumers Act: What You Need to Know

Season 1, Episode 101 INFORM Consumers Act: What You Need to Know Congress recently passed the INFORM Consumers Act, going into effect June 27th. What does this mean for Amazon sellers? In this episode, Chris and Leah give an overview on what this bill entails, who it...

Document Your Relationships

Season 1, Episode 100 Document Your Relationships Maximizing your success as an Amazon seller requires maneuvering through the complexities of listing corrections and suspensions. In this episode, Chris and Leah discuss how to navigate these complexities to minimize...

Correcting Listing Content When Your ASIN is Restricted

Season 1, Episode 99 Correcting Listing Content When Your ASIN is Restricted Maximizing your success as an Amazon seller requires maneuvering through the complexities of listing corrections and suspensions. In this episode, Chris and Leah discuss how to navigate these...

The Dark Side of Infringement Complaints

Season 1, Episode 98 The Dark Side of Infringement Complaints False infringement claims can lead to serious consequences and may even result in legal action. In this episode, Chris and Leah discuss the negative consequences making erroneous infringement claims can...

72 Hours

Season 1, Episode 97 72 Hours Have you gotten the dreaded 72 hour warning from Amazon Account Health Services? In this Episode, Chris and Leah discuss the implications of this warning for your account and what you need to do so that you don't end up getting stuck with...

Extreme ASIN Merging

Season 1, Episode 96 Extreme ASIN Merging Question from an Amazon Seller: How should sellers approach the 'extreme merging' of a lot of ASINs together (which results in a single ASIN with a whole group of UPC's)? Who is doing the merging? Why is it happening? Are...

Selling on Amazon Japan with Gary Huang

Season 1, Episode 95 Selling on Amazon Japan with Gary Huang For Amazon sellers, expanding into international marketplaces is a significant and indispensable step for the growth of your business. In this episode, we discuss with Gary Huang, who is known for organizing...

Growing Your Brand on Amazon with Daniel Fernandez

Season 1, Episode 94 Growing Your Brand on Amazon with Daniel Fernandez Whether you're just starting out or looking to take your brand to the next level on Amazon, it's vital for you to understand your potential pain points and how to alleviate them. In this episode,...

Is All Your Inventory Defective?

Season 1, Episode 93 Is All Your Inventory Defective? There's been a recent increase in Amazon sellers experiencing their inventory being declared defective and unsellable, resulting in sellers suddenly having thousands of units detained. In this episode, Chris and...

The Best Amazon Ads Launch Strategy with Laura McCaul

Season 1, Episode 92 The Best Amazon Ads Launch Strategy with Laura McCaul PPC has always been the go-to strategy for launching products, but many sellers are hesitant to invest in it, instead opting for black hat tactics that inevitably put your account at risk. With...

Changes to Compliance

Season 1, Episode 91 Changes to Compliance Recently we have noticed an increase in issues with products being incorrectly identified and rejected by Amazon's compliance teams. In this episode Chris and Leah deep dive into the current state of compliance enforcement to...

Amazon Seller Account Security

Season 1, Episode 90 Amazon Seller Account Security Having your account compromised is an issue that has unfortunately affected many Amazon sellers. In this episode, Chris and Leah will discuss different ways in which an account can be compromised and provide tips on...

Problematic Products

Season 1, Episode 89 Problematic Products    When selling on Amazon, not all products are created equal. Sellers should be aware that if they keep having issues with a problematic product, it may not only risk the product being taken down, but also a suspension...

New Year, New You: Amazon Seller Edition

Season 1, Episode 88 New Year, New You: Amazon Seller Edition   As we kick off the new year, it's the perfect time to review and assess your account. In this episode, Chris and Leah discuss the importance of regularly evaluating your account to identify and...

Amazon is Inconsistent

Season 1, Episode 87 Amazon is Inconsistent Amazon's enforcement teams are notoriously inconsistent. In this episode Chris and Leah explore the reasons behind this inconsistency and offer strategies for addressing this in your appeal process. Show...

Keeping your Account Healthy in Q4

Season 1, Episode 85 Keeping your Account Healthy in Q4 We're in the peak of Q4 which means Amazon sellers need to discover and fix problems with their account before Amazon does. In this episode Chris and Leah go through how to identify potential threats and the...

Mysterious Product Recalls

Season 1, Episode 83 Mysterious Product Recalls A lot of sellers have been receiving mysterious product recall messages from Amazon, when their product hasn't actually been recalled. The messaging states that all products need to be removed from FBA before the listing...

Preparing for Black Hat Attacks with Norm Farrar

Season 1, Episode 82 Preparing for Black Hat Attacks with Norm Farrar Black hat attacks are rampant during Black Friday/Cyber Monday. Chris McCabe talks with Norman Farrar about ongoing brand struggles with abusive attacks, what to watch out for and how to prepare...

Category Approval Doesn’t Equal Proof of Authenticity

Season 1, Episode 81   Category Approval Doesn't Equal Proof of Authenticity Invoices previously accepted for ungating are getting rejected by Amazon for proof of authenticity, resulting in a withholding of funds, creating panic among many Amazon sellers. In this...

Suspected IP Complaints

Season 1, Episode 80   Suspected IP Complaints Potential IP infringement has become a hot button topic recently. In this episode Chris and Leah discuss what to do if your account is flagged for a potential IP infringement and how to move forward to fix this...

Too Many Amazon Sellers Don’t Take Safety Complaints Seriously

Season 1, Episode 79   Too Many Amazon Sellers Don't Take Safety Complaints Seriously We are in the thick of Q4 and resolving safety complaints are a high priority for Amazon right now. In this episode, Chris and Leah discuss why you need to take all safety...

Misusing Brand Registry

Season 1, Episode 78   Misusing Brand Registry Did you know brand registry doesn't mean that you get to decide who lists your product on Amazon? We've recently seen an uptick of sellers falsely accusing competitors of counterfeit, resulting in a suspension from...

The Right Way to Dropship

Season 1, Episode 77   The Right Way to Dropship The internet is flooded with bad information when it comes to dropshipping. As a part two of the previous episode, Chris and Leah discuss the right way to dropship and how to write an appeal if you already been...

You Need Better Sourcing

Season 1, Episode 76    You Need Better Sourcing Arbitrage and Dropshipping are becoming outdated on Amazon but sellers are still using these methods, inevitably getting their accounts suspended. In this episode, Chris & Leah discuss why these sellers need...

Insights from the Sell+Scale Summit by Helium 10

Season 1, Episode 75    Insights from the Sell+Scale Summit by Helium 10 At the recent Sell + Scale Summit by Helium 10 there was an abundance of relevant questions regarding brand protection and the ongoing struggle with contacting Amazon's teams. In this...

Poor Decisions will Cost you Money Later

Season 1, Episode 74     Poor Decisions Now Will Cost You Money Later When it comes to selling your business, the earlier you start doing your due-diligence the better. In this episode Chris & Leah spoke with Jamie Davidson of Northbound Group about the...

Don’t Misrepresent your Products

Season 1, Episode 73     Don't Misrepresent your Products Many sellers are adding popular keywords or content, trying to make their listing easier to find on Amazon. But sometimes these additions are a distortion of what the product is and it's uses. In this...

You Need More than a Sales Pitch

Season 1, Episode 72     You Need More than a Sales Pitch Your business's safety needs to be priority number one. That's why when hiring third party services, asking the right questions is key. In this episode Chris and Leah discuss how to vet "experts" and...

What You Need to Know about the Category Listing Report

Season 1, Episode 71 What You Need to Know about the Category Listing Report Category listing reports were once useful tools to check for abusive keywords placed on your listing by black hat vandals. This is no longer the case. In this episode Chris and Leah discuss...

Is Amazon flagging your GS1 UPCs?

Season 1, Episode 70 Is Amazon flagging your GS1 UPCs? Barcodes, GS1 & GTIN exemptions are complicated topics, especially with the conversation constantly being muddled with bad information from online forums. In this Episode Chris & Leah take a deep dive into...

Where is Your Money?

Season 1, Episode 69 Where is Your Money?  Do you have money being held by Amazon without any idea on when or if it will be disbursed back to you? In this Episode, Chris & Leah discuss the murky & concerning world of mystery reserves holding Amazon seller's...

Who is the Unblock Team?

Season 1, Episode 68 Who is the Unblock Team? There is apparently a new Amazon team on the block, the obscure unblock team. In this episode Chris and Leah speculate on who they think the unblock team might be and if this means good news for Amazon sellers. Show...

Amazon Mad Libs Their Template Responses

Season 1, Episode 67 Amazon Mad Libs Their Template Responses The Seller Performance teams on Amazon have shown their incompetency and disinterest in solving seller issues time and time again. In this episode Chris and Leah tackle this topic and discuss what needs to...

You’re Responsible for getting Compliance Info from your Suppliers

Season 1, Episode 66 You’re Responsible for getting Compliance Info from your Suppliers We've recently seen an uptick in sellers who's manufacturer is unwilling to give compliance documentation when requested. In this episode Chris & Leah discuss the importance of...

Is it “Black Hat” or is it Fraud?

Season 1, Episode 65 Is it "Black Hat" or is it Fraud? Amazon is suing thousands of Facebook admins for facilitating reviews abuse, an issue that has been ongoing for years. In this episode Chris and Leah discuss the ramifications of these black hat tactics not just...

Off-Amazon Strategy for Driving Amazon Sales

Season 1, Episode 64 Off-Amazon Strategy for Driving Amazon Sales Sometimes the most effective marketing strategy on Amazon is off-Amazon marketing. In this episode Chris and Leah talk with Andrew Maff from BlueTuskr about how to diversify your brand and the...

Don’t Give Amazon More Money than you Need to

Season 1, Episode 63 Don't Give Amazon More Money than you Need to Are you spending more money on Amazon than you need to? In this episode Chris and Leah talk to Yoni from Getida about how to check if your seller account is being overcharged, what to do if you are...

We Need More Emphasis on Product Safety

Season 1, Episode 62 We Need More Emphasis on Product Safety Amazon publicly prides itself on offering the best buyer experience. As a "consumer obsessed" company, why aren't they putting more emphasis on product safety? In this episode Chris and Leah discuss the...

What does Executive Seller Relations do?

Season 1, Episode 61 What does Executive Seller Relations do? Having your issue delegated to Executive Seller Relations for problem resolution can feel like a lost cause. In this episode Chris and Leah debate on the inefficiency of Executive Seller Relations and the...

Amazon Escalations: The Do’s & Don’ts

Season 1, Episode 60 Amazon Escalations: The Do's & Don'ts  Spamming Amazon executives with begging & emotional language might feel gratifying in the moment, but it's also more than likely going to keep your appeal unresolved. In this episode Chris and Leah...

Protecting Your Account with the Correct Documentation

Season 1, Episode 59 Protecting Your Account with the Correct Documentation Amazon has been amping up their requirements for supply chain and product information in order to push back on counterfeit products and bad actors. In this episode Chris and Leah go over the...

Supplement Compliance on Amazon

Season 1, Episode 58 Supplement Compliance on Amazon Do you know what's in your supplements? In this episode we spoke with Keith Gregory of Highland Labs about the illusive world of supplements on Amazon, the uncertainty of product authenticity for consumers and why...

Efficiently Managing Advertising on Amazon

Season 1, Episode 57 Efficiently Managing Advertising on Amazon Selling on Amazon is becoming more and more of a pay-to-play endeavor. In this episode we talk with Priyanka from Seller App about how to get the most out of your pay-per-click ads & the rising...

Growth Optimization Using Low Hanging Fruit Strategies

Season 1, Episode 56 Growth Optimization Using Low Hanging Fruit Strategies For brand optimization, go for the low hanging fruit first. In this episode we spoke with Ankita from SellerX about deciphering your pain points and dividing your growth opportunities into...

Taking an Agnostic Approach to Your Online Business

Season 1, Episode 55 Taking an Agnostic Approach to Your Online Business Diversifying your revenue streams is paramount for your Amazon business. In this episode we talk with Justin Coats, a speaker at the recent Seller Velocity Conference, about the necessity of...

Scale Your Brand Series: Creating More Brand Visibility

Season 1, Episode 54 Scale Your Brand Series: Creating More Brand Visibility With cost-per-clicks rising and the over-saturation of ads, it's getting expensive and difficult to become visible on Amazon. In part of the Scale Your Brand Series we spoke with Ritu Java,...

Scale Your Brand Series: Understanding Your Customer Journey

Season 1, Episode 53 Scale Your Brand Series: Understanding Your Customer Journey How do you build your brand off of Amazon? In part of our Scale Your Brand series we talked with Doug Hollinger about why direct to consumer marketing should be an integral part of your...

Scale Your Brand Series: Are You in a Red or Blue Ocean?

Season 1, Episode 52 Scale Your Brand Series: Are You in a Red or Blue Ocean? Is your brand swimming in a red or blue ocean? In part of the Scale your Brand series we talked with Krystel Abi Assi, one of our Seller Velocity speakers, about the perks of entering into...

Scale Your Brand Series: Do You Know who Your Customers Are?

Season 1, Episode 51 Scale Your Brand Series: Do You Know who Your Customers Are? How do you transform your brand audience into a community? Connection. In part of the Scale Your Brand series we spoke with Janelle Page on the significance of discovering exactly who...

Scale Your Brand Series: Bringing External Traffic to Amazon

Season 1, Episode 50 Scale Your Brand Series: Bringing External Traffic to Amazon When it comes to growing your ecommerce business, Helium 10 are experts in the field. In part of our Scale Your Brand series we talk to Carrie Miller about expanding your business to...

Scale Your Brand Series: Are All Your Bases Covered?

Season 1, Episode 49 Scale Your Brand: Are All Your Bases Covered? When it comes to insurance-- do you have all your bases covered? In this part of the Scale Your Brand Series we talk with our Seller Velocity sponsor, Well Insurance, about the importance of protecting...

Scale Your Brand Series: Optimizing Sales and Gaining New Customers

Season 1, Episode 48 Scale Your Brand Series: Optimizing Sales and Gaining New Customers Scaling Your Brand doesn't start with increasing your ad spend. You need to create a strong brand foundation, so you're not just throwing your money away on traffic that doesn't...